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transparency and traceability
We know that there is no such thing as being 100% sustainable. There are however, many different approaches & steps that can be taken to become more sustainable & actively decide where you stand. To make true progress towards a more sustainable future, brands need to be more transparent about their environmental impact, their production & their supply chains. Transparency is essential to build customer trust in what they’re buying.
The UN global impact defines traceability as the ability to identify & tell the story, distribution, location & application of products, components & materials thus ensuring the reliability of sustainability claims in the field of human rights, health & safety at work, of the environment & anti-corruption.
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organic
Organic products are those that have been created without using harmful chemicals in their entire value chains, from rain fed cotton to natural dyes there’s many ways to ensure that clothing, accessories, & beauty products are as safe as possible for humans & the environment. We aim to create transparency by periodically updating the certifications which indicate materials’ sustainability attributes.
When it comes to certifications, we are aware that smaller brands cannot afford certifications, however these brands are transparent throughout their supply chains & constantly engage in conversation around sustainability with their customers to build trust.
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minimal waste
Aiming towards eliminating the concept of waste by helping to ensure that products stay in a continuous cycle of use, reuse, recycling & recovery of waste. according to reports, almost 73% of clothing ends up in landfills & less than 1% is recycled into new clothing, moreover the process of manufacturing can be just as wasteful. We advocate for minimal waste products that are created through new ways of upcycling, recycling or maximising the use of raw materials to prevent waste.
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vegan
Preventing animals from dying or suffering for your needs. Brands that uphold this standard are meticulous in using alternatives so that no animals or animal by-products are used in making their products. Using plastic or other non-biodegradable fibres as a replacement to animal based products is not the solution as these materials often end up in landfills or oceans after a short amount of time to contribute to environmental pollution.
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renewable energy and water consumption
Brands that recognise natural resources as the most valuable resources & commit towards renewable energy & water consumption. Clean & renewable energy is one of the fundamental ways of improving the process & limiting or even eliminating greenhouse gas emissions. Clean water should be available for people & all the other organisms.
ethical and fair
The impact of sustainability shouldn’t be limited to the environment, but also honour all the people that create it. Fair products are those that have been created by people who have received fair living wages, safe working conditions which directly contribute to improving their quality of life.
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handcrafted
Handcrafted products consist of pieces that have got that human touch, whether it's through a part or the entire production process of making products by hand, having intricate details that make it extra special.
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