The Loom Art
The Loom Art was born out of love for handloom and core admiration towards art. The label focuses on reviving the old and dying authentic craft, embroidery and weaving techniques in this fast fashion dominated world.
The Loom Art is a fond effort to give platform to artisans ; weavers, embroiderers, sample person, craftsmen to come together and co create. It’s a collective narrative Of emotions of all the creative souls involved in this process.
Arushi Kilawat the woman behind the brand believes that machine made clothing can never replace the love and hardwork that is reflected in a hand made piece. It's this love that she wants to magnify and sustain.
Born out of looms, the brand wants you to invest in their story which lives a lifetime through their statement hand embroidery on an organic bed of hand spun textiles to magnify their thoughtful effort towards sustainability. The brand dwells upon handwoven fabrics made in quaint villages of India. The brand believes in reviving the dying craft culture and heritage of artisans by giving them employment and promoting the craft to sustain it for a lifetime much like the mission of Esoraa.
This to them is sustainability, to sustain livelihoods of talents. sustainability is a way of life, fair trade, handloom fabrics, hand embroideries and mostly happy employment.
The Loom Art